Social media management processes are digital and available in their working phases

Dimensione Social & Web is the ABI and ABIEventi meeting dedicated to Social Media, Web and innovative communication and marketing provided tools provided by Internet and social networks. The conference, held at the Congress Centre ABI of Milan, is the result of the work of ABI Social & Web workgroup which is composed of companies and experts.

PRB presents an impossible creation: turning the contents of the book Guida operativa ai social in Banca by Leonardo Bellini (published by ABI BANCARIA EDITRICE) into digital processes and operational instructions. The conference, dedicated to Social Media, Web, and innovative Internet-provided communication and marketing tools for banks and financial market, reaches its second edition.

From the social thinking to active social collaboration: skills, strategy and digital processes for a Value-creating social activity.

Antonio Carbonera / Partner, Executive Vice President - R&D, Quality, PRB

Leonardo Bellini / Founder, Digital Marketing Lab

Talk summary 10'

Presentation
From the social thinking to active social collaboration: skills, strategy and digital processes for a Value-creating social activity.

Antonio Carbonera / Partner, Executive Vice President - R&D, Quality, PRB

Leonardo Bellini / Founder, Digital Marketing Lab

Entire talk 23'