PRB signs a cooperation agreement with DML
DML - Digital Marketing Lab aims to spread the culture and best practices of digital marketing in companies
May 2015
Antonio Carbonera, Partner - Executive Vice President of PRB and Leonardo Bellini, CEO of DML
PRB has signed a cooperation agreement with DML - Digital Marketing Lab to enhance the Tecnologia DataPicker© service range. Customers are now provided with organizational processes for social media management.
DML's CEO, Leonardo Bellini, is one of the most important specialists and experts in social media.
His deep knowledge of the subject has been "certified”, so to speak. BANCARIA EDITRICE (the ABI, Associazione Bancaria Italianapublishing house) presented his book “Guide to Social Media in Banks”. It is packed with useful information and provides ideas on how to set up successful social media management, which you may then implement with the competent advice of DML.
Leonardo Bellini is also the Scientific Director of the "diploma in social banking", the first professional course organized by ABI Formazione aimed at those who deal with social media in banks. His know-how is implemented among the DataPicker© organizational processes. You can set up a complete "social media" management system quickly and safely. This helps banks improve their business performance, reputation and customer satisfaction. It consists of operational management procedures, statistics and simulations that provide detailed information on how to set up and improve digital media communication strategies.
Leonardo Bellini, CEO of DML
Leonardo was born in Florence, but is Milanese by adoption. He started out studying the classics before taking a degree in electrical engineering in 1992 in Florence and an "executive master" diploma in Business Administration at the Production Engineering Department, Polytechnic University of Milan in 2003. He has dealt with the Internet and business since 1999. After a period spent working abroad at Fuji Electric in Tokyo, he worked in leading Italian landline and mobile telecommunications companies (Italtel, Omnitel, Omnitel 2000 and Vodafone) and Internet service companies (Matrix Communication, KMatrix and Virgilio Web Services). He was in charge of the Omnitel 2000 portal, and went on to deal with Web project management, digital marketing and e-business development at Matrix-Virgilio. He founded his own company DML - Digital Marketing Lab in 2007, in the wake of his book “Fare business con il web” (Doing Business on the Web) published by Lupetti Editore in 2006.
(source: www.dml.it)