ABI: Holism helps banks
la Repubblica (Italian newspaper): holistic format to curb the competition from innovative players
la Repubblica and Holism / 16 March 2015
The Italian newspaper “la Repubblica” published an article which cites the “holistic” format as a model that allows banks to curb the competition from innovative players (Paypal, Amazon, and all the others who are arriving on the market). PRB introduced the Holistic Bank idea, which had never been applied before in the industry, in September 2012 during a contest for EXPO2015 held by Banca Intesa Sanpaolo. It then presented the concept again during the ABI Lab Workshop in March 2013 and during the ABI event Dimensione Cliente in April 2013. Since then, the holistic idea has been brought up again at each PRB presentation and has today been adopted by many important organizations.
la Repubblica article .PDF
PRB interview about Holistic Bank
Antonio Carbonera (PRB) talks about the Holistic Bank philosophy in an interview with Bancaforte at ABI Dimensione Cliente 2013 (Video by Bancaforte)